Gatorade: Mission Control

One of the more intriguing stories i've come across so far has been that of the sports drink company Gatorade and their campaign of something they call "Mission Control." This is a new way that Gatorade is attempting to market by researching and responding in real time to its different social media outlets. The goal of this project is to take the Gatorade brand and make it into the largest participatory brand in the world by giving the fans more access to its scientists and athletes. Gatorade tracks and monitors such things as tweet counts to gather information on how fans are reacting.
Here is a link to the Gatorade Mission Control YouTube video.
http://youtu.be/InrOvEE2v38


You can also find Gatorade on twitter and facebook
https://twitter.com/#!/Gatorade

http://www.facebook.com/Gatorade

Twitter Bonuses

As the world of twitter continues to grow and expand. It now has provided athletes in certain sports the ability to gain bonuses due to twitter statistics. In the sport of UFC they have decided to give bonuses to their fighters for twitter activity. These bonuses were available to both UFC and Strikerforce fighters. While only one Strikeforce fighter has picked up a bonus and that was Strikerforce fighter Cristiane "Cyborg" Ssantos who picked up $5,000. Other UFC fighters such as Anderson Silva and Forrest Griffin to name a couple have picked up bonuses in UFC. This just goes to show that in today's society the world of social media is becoming a standard in sports and is now allowing athletes to get paid from it and gain bonuses. I'm sure that the athletes involved with UFC are thrilled about the possibilty of receiving a bonuse because of twitter. However, I wonder what athletes in other sports feel about this trend and will it catch on with other sports?

Here is a link to a presentation that I found while searching around through different web articles. I found this one to be particularly interesting as it is a presentation that analyzes the athlete and social media.
http://www.slideshare.net/marobella/social-media-in-sports-the-athlete-1151579

Welcome

This blog is set up for the purpose of exploring and researching the effects of social media in today's society and how athletes use or misuse social media. There will be links and youtube videos as well original posts to show examples of how athletes are using the social media world.